Last month, NBC 4 featured an amazing business woman last night on the 11 o'clock news. I felt compelled to Google stalk her this morning so I could share a little about her and her program. Cherie Rutherford was an accomplished paralegal, writing briefs when she felt a calling in a different direction -- to help farmers cope with changes in technology. Her grandparents were farmers so she understood the rigors and passion of small farmers -- and the challenges they would face when the federal government announced this year it would no longer accept paperwork records from farmers -- everything must now be submitted online.
I was a little disheartened to find NBC's Southern California online story a little less powerful than their live news cast version, but you can read it here, "Ex-Paralegal Helps Local Farmers Minimize Paperwork, Maximize Profits."
Rutherfood has developed a program for farmers that is affordable and life-changing. For $40 farmers can sign up to take a ten-week series of computer classes to learn how to manage their books, track farm records for livestock and crops which enables farmers to see where their money goes and explore new avenues for marketing.Â Rutherfood goes one step further to assure learned skills can be put to use back on the farm -- those who complete the courses are allowed to take home a lap top computer.
Rutherford is the founder of Kitchen Food Ventures, an innovative business that offers individuals and small business owners access to a commercial grade kitchen. Rutherfood also provides classes, one-on-one assistance, and workshops to help small businesses and entrepreneurs start, run, and grow a food product or cooking related business.