1. Business & Finance

10,000 Americans Turn 60 Every Single Day

Wondering how you can tap into this fast-growing market? If you are a savvy marketer, you know the potential here. But "seniors" cannot be grouped together in society by their age, and are anything but "old people" when it comes to marketing.

Marketing To Our Aging Population
Women in Business Spotlight10

Cool Mom Blog Of The Week

Thursday May 17, 2012

A friend posted a funny picture cartoon on my Facebook page.  Curious about its' owner I clicked through to find a witty and warm website created by a mom (Amber Dusick) who started her blog because she "needed to vent." I spent an hour on her site -- an hour I should have spent doing something dutiful.  But her blog is a truly guilty pleasure for anyone who has kids and I was sucked into the laughing vortex reading hysterically funny and poignant posts about life with Crappy Dad,  Crappy Boy and Crappy Baby ("crappy" is in reference to her drawing skills, not a statement about her family.)

Her simple ("crappy" pictures) and simple posts are enjoyable and would stand on their own, but when combined, create a powerful "she-gets-it!" experience for the reader.  Although the anecdotes are uniquely hers, they portray mommy moments that will resonate with most parents who have had to deal with sick kids, diapers, potty training, and, of course, those wonderful moments when our children either delight or humiliate us with their antics.

Amber Dusick is a great example of how women can take something close to the heart and turn it into an entrepreneurial venture.  Her website, CrappyPictures.com, won Parent's 2011 Funniest Mom Blog Award, and, she takes sponsors.

Here is a sample from her blog:

"It is wrong to compare your kids and stuff. You know what I mean. Saying "little Johnny is a being good but little Timmy is being bad today" type comparing. I never make this mistake. In fact, I have never even thought this.

But that is because my kids' names aren't Johnny and Timmy."

She then goes on to humorously explain how her she is convinced that children disagree (one wants pizza and the other does not) because they tag team.

CrappyPictures.com

Visit CrappyPictures.com

100 Best FREE Online Business Calculators

Wednesday May 16, 2012

Want to compare the best frequent flyer miles deals? Analyze the cost of employee turnover, or salary packages?  Figure taxes, or, how much money you need to start a business? To help you calculate everything from net worth to mark-up, I searched the web and created a list of one hundred free online business tools to help you do the math, run your business and your personal finances.

Index Of 100 Best Free Online Business Calculators

  • Online Calculators Part 1 - Calculate 15 Year vs. 30 Year Mortgage, Bi-Weekly Mortgage, Acid Test Ratio, 1040 Tax Calculator, Balance Sheet, Balloon Payments, Breakeven Analysis, Business Valuation, Carbon Footprint, Cash Flow, Checkbook, Compound Interest, Conversion Rate, Convert Annual Salary to Hourly Wage, Cost Of Living, Cost-Per-Hire, Credit Card Balance Transfer.
  • Online Calculators Part 2 - Calculate Budgets, Discounted Cash Flow, Direct Mail ROI, Early Loan Pay-Off, Education Costs, Email ROI, Employee Turnover Costs, Buy vs Lease, Financial Calendar Dates, Financial Ratios, Frequent Flyer Miles Comparison, Fuel Consumption, Hours in The Day, HR Investment, Inflation, International Salary, Inventory Analysis, Investments,and more.
  • Online Calculators Part 3 - Calculate IRS Withholding, Landscape Materials, Leases, Life Insurance, Loan Amortization, Loan Comparison / Reduction, Marketing ROI, Markup, Molecular Weight, Mortgage Loans, Net Worth, Nutrition and Weight, Pay-Per-Click ROI, Payroll Tax Withholding, Percent of Change, Investment Portfolio, Profit / Loss, Pressure, Refinance Breakeven and more.
  • Online Calculators Part 4 - Calculate Rent vs. Buy, mark-Up/mark-Down, Retirement Planner, Roth vs Traditional IRA, Roth Conversion, Salary Ranges, Salary Calculator Facebook App, Salary Package Value, Savings Plan, Scientific, Simple Budget, Small Business Tax Credit, Social Security, Sports, Start-Up Costs, Superannuation, Time, Transaction Profit/Loss, Unit/Volume/Weight Conversion, Working Capital Needs, World Time.

Mitt Romney On Women's Issues

Monday May 14, 2012

A USA Today/Gallup poll released this week found that more than 60 percent of women under 50 in 12 battleground states support Obama. Overall, Obama leads Romney 54 percent to 36 percent among women voters in these key states. -- Jennifer Epstein. Politico.com. Obama touts record on women's issues. April 16, 2012

With so many women supporting President Obama, I thought it only fair to present some information about the opposition for the undecided.  It is important to note, that although Romney has flip-flopped on significant issues from original key political positions, where he "landed" he has remained fairly true to his word in recent years (he is currently platforming as pro-life, anti-gay rights regarding same-sex marriage and civil unions, and is against gun control.)

Whether or not his past record of making promises and statements only to change his mind later is any indication he might do this on other issues is anyone's guess.  Whether you see his current positions as part of the "war on women" is a personal opinion, but the articles below share observations and public records to help you decide what Mitt stands for, and if elected, would he remain true to his word.

Happy Mother's Day

Sunday May 13, 2012

Happy Mother's to all moms everywhere:  to working moms, stay-at-home-moms, and moms-to-be and a special advance happy Mother's Day to women who someday hope to become moms but have not yet had success.

I also wish the very best to mother's whose sons and daughters are in far away places serving our country and to all mothers everywhere who have felt the tragic loss of a child.

And, for moms, like myself, who grew their family through adoption, I want to share a poem you certainly have heard a thousand times before on this special day and it still makes me feel warm inside:

Not flesh of my flesh, nor bone of my own, but still miraculously my own.
Never forget for a single minute -- you didn't grow under my heart, but in it.

To women who chose not to become a mom, I wish you a peaceful Mother's Day and that no well-intended person tries to guilt you with "you don't know what you're missing" today.

And, a silent, reverent happy mother's day to moms who are no longer with us in body, but still in spirit and love.  To my own mother, whom I still think of and miss every day, Happy Mother's Day Mom.

Lahle Wolfe,
Your Guide to Women in Business

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