Clever marketing: A website that exists only to challenge you to build strength so you can complete 100 consecutive pushups in six weeks. Except, that to help you meet your goal, you can purchase and download an app for your iPhone for a mere 99 cents. While I am sure the site's owner, Steve Speirs, loves fitness, I love that he pictured a woman on the front page and has found a great way to introduce his fitness challenge app. Add in the power of social marketing, which he does rather effectively, and soon scores of people know about your website.
Good job, Steve.
A business idea on its own rarely sells itself so well people or investors will beat your doors down to get in on the ground level. You still have to come up with ways to promote your idea, service, or product in a way that either:
- Appeals to the consumers "must have" mentality; or is
- Something the consumers needs.
When you can meet both criteria, you may have hit gold. Steve did just that.
I am going to try the pushup program. I love a challenge and improving myself. Exercise reduces stress, helps us be more alert and focus better. And, to be quite honest, I find the treadmill so boring that I often use it as my brainstorm time.
Curious to see if Steve's targeting women was paying off for him I scoured the list of participants for obvious females. I was pleased to see on the list of participants some women -- not only for Steve, but for us, the females who often find it hard to compete with men in the board room. And, I admit to subscribing to the stereotype that pushups are for men, yoga is for the ladies myself so applause applause for the women who think larger than I do and have already signed up for the challenge.
The reality is success in any workout program boils down to finding something you enjoy so you will stick with it, and, something you can fit into your busy life. I think I can fit in a few pushups three times a week. If not, I need to work on better work-life balance!
If you want to take part in the challenge, visit One Hundred Pushups (you can participate even without buying the app.)
Women In Business Shout Out
Here are just a few of the women (who are, still sadly outnumbered by the male participants) I found on the list include:
And, to all the others not mentioned on this list, I wish you success!
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