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Lahle Wolfe

Yelp: Made For Profits Or People?

By November 21, 2012

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Yelp has an incredibly strong hold on the "review" market.  But is their business model one that does what their tag lines promises:  "Real people. Real reviews."?

This article gives food for thought -- business owners cannot opt out, Yelp's algorithms -- not consumer reviews determine a business' ratings.  If you want to know more about how Yelp, the business works, read, "Yelp, Profits Over People, What Consumers Need To Know."

Comments
November 28, 2012 at 9:17 pm
(1) cleats cnn says:

I think yelp is a good place to review local business! I use it every 1 week! online soccer cleats reviews

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