From the article: Women to Watch: Jessica Arrendol, VP Sales & Marketing, Athyr Beauty
Featured business woman, Jessica Arrendol, Vice President, Sales and Marketing, Athyr Beauty, asks WIB readers for their input:
If you are in business today, it’s almost a given that you will incorporate social media into your marketing mix. How do you maintain focus? Do you use just one or two mediums like Facebook and Twitter to increase product visibility? Or does social-media force you to have a presence on all mediums in order to increase your product’s visibility? Add Your Social Media Tip
Social Media - A Trust-Building Exercise
- Use social media as a way of building a relevant community for your business. It becomes a channel through which, every tenth time, you broadcast a self-promotional update. The other updates are providing value to the community. For example, for a fashion retailer with a minimal budget, a Facebook Page is brilliant. You can let people know when new stock has arrived or sales are on through written updates and photo album creation. In the notes tab you can create fashion blogs. This is quite simple, because ladies love fashion. But if you consult to businesses, the product for sale is not so 'sexy'. In this instance, find out who the target market is and what else they might be interested in. Then post links/ retweets to relevant articles. This is value adding, & it will keep them 'subscribed' to your 'channel'. Search within the social media for relevant keywords & interact where possible. Use these important keywords yourself. Social media rank highly in Google, so make use of this to
- —SuzyStojanovic
Social media marketing for business
- Some automation is valuable. Twitterfeed will let you post RSS feeds to Facebook, Tweeter and others. Tweetdeck and Hootsuite will let you monitor multiple accounts and schedule your posts. Tweepi will let you flush, follow, etc.. (highly recommend) There are auto follow programs, but I don't use any. They are paid services and can get you in trouble with the networks. Facebook and Twitter are a must, Linkedin also. Have a Blog about your product, not just a page. You don't need to be everywhere, but check where your customers spend must of their time. Also get personal accounts on Forums, if people get to know you, they are more likely to buy it from you. It is hard work :) www.webmom.biz
- —Guest Leticia D.
