About Your Business (include URL)
About Filanthropists.com
Founded in 2009, Filanthropists.com is an online shopping mall offering cause-related merchandise. The organization serves as a voice in the marketplace for charities, nonprofit organizations, and independent vendors who engage in e-commerce fundraising, which is defined a
When did you start your business?
January 2009
Your Business Structure
The company is S-Corporation. I had an LLC when I was consulting, but felt incorporating was a better fit for this new venture.
Your Start-Up Story - Why You Started Your Business
When Filomena Laforgia's son Dean was diagnosed with Autism in 2006 at age three, she made a commitment to herself and her son to raise awareness of this condition. A former marketer, Filomena's first thought was to develop and sell a product from which a percentage of the proceeds would be donated to Autism related organizations. It was while researching this concept that she realized that she was not alone in her quest to develop a product with a "for a cause" purpose. She found that there are thousands of charities selling cause-related products as a means of fundraising that are struggling to be noticed. It was this realization that led her to create Filanthropists.com
Advice
- To quote NIKE, somewhat... Just do it and BREATH! Set the wheel in motion and you will figure it out as it rolls down the hill. If you overthink it, as most smart women do, you will convince yourself not to do.
