Rosa Tempesta-Arrendol, VP Market Research and Finance, Athyr Beauty, offers that at least three important groups of people care about your mission statement and why:
"First, the customers, because it may help answer why they should buy from us.
Second, the employees, because it should help us convey to them what we care about.
Last, the potential business investors, because it helps us define what is unique about what we do, how we strive to do it, and why they should invest in us."
Share your mission statement and let others know what your business is all about!