Always Offer generic coupons that anyone can use, but you can attract a wider customer base by also offering coupons to target different market segments.
Unique coupons, based on demographics make your customers feel special. For example, offer specials for senior citizens, AAA members, frequent shoppers, or even a coupon just for children buying gifts for family members during the holiday.
Because you run a pet store, you might offer coupons for cat lovers, dog owners, bird, fish, an reptile coupons separately. This can help you collect more information about your customers' interest based on which coupons are being redeemed.
Another idea is to negotiate with local dog trainers, vets, and pet sitting services for service discount coupons. Ask them to give your customers a special discount in exchange for letting them post advertisements in your store.
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