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Do You Have What it Takes to Become a Successful Woman Entrepreneur?

Part 1: Forget Self-Assessment Tests: The Three Things That Really Matter


There are countless checklists and personality assessments available online to supposedly help you determine if you have what it takes to make it in business. They can be fun, thought-provoking, and interesting, but even if you “fail” a “do you have what it takes?” test, ignore the results.

Most of these tests ask questions like “are you an optimist?” or, “are you a good leader?” They pose the cliché and superficial questions “are you creative?” and “do you work well with people?” (Any test that asks “are you a people person?” immediately disregard!)

Why Cliché Questions Do Not Apply to Women Entrepreneurs

No one is an optimist all of the time and being overly optimistic at the wrong time can actually lead to making poor business decisions. A successful business woman often needs to be a team player – or serve as merely an inspiration – not always insisting on being in the lead. And, having an open mind is far more important than being a “creative” person.

Rather than answer a question about how well you work with people you should be asking just who are these “people” you are supposed to work well with?

For example, working with family members is a far different thing from working with unrelated employees, and almost everyone can get along with easy-going folks. So shouldn’t the question really be “can you work with difficult, annoying, and whiny folks?” Because these are the customers and employees you are most likely to hear from – the ones with concerns, complaints, and demands.

A more realistic question to ask yourself is can you work with a husband who might challenge with every business decision you make? Statistically very few husband and wife partnerships, where both parties have equal status in the business, remain in business together.

Because “people” cannot be lumped into one category, being a “people person” is not a requirement in business as far as I am concerned. More important, is the ability to put your personal feelings aside to be able to make logical, fact-based business decisions; not emotional decisions to please other people (unless it involves pleasing your customers).

Shouldn’t the question “do you love what you are doing?” be asked, instead?

Three Things That Every Entrepreneur Should Develop

“Assessment” tests can be boiled down to three very simple things entrepreneurs should have, or be willing to develop, that are meaningful assets for starting and running a business successfully.

Notice the key word here is “develop,” not “already have.” The desire, willingness, and ability to learn new skills and habits can contribute to any business women’s success.

One of these things is an attitude you can adopt, one is a skill that can be easily learned, and the third is a personality trait few of us come by naturally but with a little practice can be successfully mastered.

Three things that are important to achieving success in business are:

  1. Best Business Attitude: A refusal to quit when things get tough.
  2. Most Valuable Skill: Networking. Networking. Networking.
  3. Strongest Personality Trait: Having thick skin (being objective).

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