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Search Engine Marketing (SEM)

SEM - Search Engine Marketing tips and SEM strategies to create a stronger online presence. SEM scams and ripoffs to avoid and SEM that works to get your business noticed.

12 Warnings Signs of a Bad SEO Company
A red flag should go up anytime an SEO company makes certain claims or promises. Here are 12 warning signs to avoid help you SEO scams.

Google Dramatically Changes The Face of SEO in 2012
Google Algorithm Changes - Pay attention to Google algorithm changes coming in 2012. The way you do SEO could become obsolete.

How to Avoid Being Taken by SEO Scams and Bad SEO Companies
There is a growing number of bad SEO companies and SEO scams that prey upon naïve site owners. Before you consult with an SEO company there are several things you can do to protect yourself from falling prey to an SEO scam artist

SEO - What is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is a term to describe how material posted to the Internet is formatted. SEO applies to content (text) on websites and blogs, images (pictures), and meta data and meta tags “behind the scenes” that affects how the content is presented on the screen.

SEO Tips - How to Write Winning Meta Titles
A meta title can name a web page. This title is displayed by the browser, and tells a reader what page they are on. Meta titles are read by search engine robots, and seen by site visitors. It is important to write good meta titles for successful SEO.

SEO Your Way to Success – The Basics of Search Engine Optimization
SEO (search engine optimization) advertises your website to search engines. What is SEO? Why is SEO imporant? Here are SEO basics including tips on how to avoid companies that offer SEO scams.

Showing Up in Local Search Results on Google
Google Algorithm Changes - Google Place Search and how it impacts business owners and their websites.

What are Robots, Spiders, WebAnts, and Worms?
Data collecting companies find and explore your website using robots. It is also important to understand what robots are so that you can create meta data and optimize your website and to keep malicious robots from taking over your site.

Who Owns the Copyrights to SEO and Meta Tags?
If you created your own meta tag data you own the copyrights. And, if you hire someone and to create it for you, the copyrights are yours. But if you sign a contract giving an SEO company the rights, you could be in serious trouble.

Why Good SEO is Necessary
A site with good SEO attracts robots and provides instructions, descriptions, and content that robots can understand, analyze, and assign relevance to. A site with no, or poor SEO will either get ignored, or worse – tagged as spam or blacklisted.

Work for Hire Agreements - SEO Copyright Transfer Laws in California
California state law prohibits transferring copyrights from the author/creator to a client under "Work for Hire" agreements unless the creator is also treated as an employee. To get copyrights you must first purchase workers' comp insurance and withhold taxes from any payments made.

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