FOR IMMEDIATE RELEASE
(Tip: Use all caps, put at top of page immediately followed by headline.)
(Tip: Initial caps - be creative but brief and do not use all upper case or punctuation marks - especially exclamation marks.)
You can use an optional sub-headline next.
(Tip: If you use a sub-headline, it should be catchy, informative, or explain or quote something, and written as a brief sentence.
Physical location (country, state, city), Month, Day, Year - Your opening sentence should be clear and strong. The first paragraph should contain the most important information and entice readers to want to continue reading the press release. But it should also contain enough concise information that if no one reads further, the opening paragraph could stand on its own. Typically, the opening paragraph offers information about who, what, where, when, why, or how.
The second and subsequent paragraphs comprise the body of the press release. They should contain orderly, more detailed and important information. The body often contains quotes from others to support your message (i.e., customers, clients, staff, peers, or industry experts.)
Your entire press release should be error free. Have someone else check your grammar and proofread for typographical errors. Double check all links, facts, statistics, data, and contact information before you publish your press release.
You press release should be kept to 500 words (some free PR services require you to keep press releases to 250 words or less.) Press releases should be at least three paragraphs long including the opening paragraph, a supporting paragraph(s), and a closing paragraph that restates or summarizes your main points.
Just below your last information paragraph include a short, positive statement about your company. This is known as the "boiler plate" portion and is a canned promotional sound bite that often contains a website address, length or scope of business, a slogan, etc. Then close the entire press release with contact information and a series of three pound signs (as shown below.)
Janet Smith, Media Relations
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