What is Social Mention?
Social Mention is free, real-time social media search and analysis. You can explore or opt to receive social media alerts (similar to Google Alerts but for social media only.) You can choose to receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest gossip on a celebrity.
SocialMention.com can be used to locate mentions across the board or you can choose to search specifically for keywords identified in video, blogs, microblogs, events, bookmarks, comments, news, Q&A format, and audio media.
Social Mention Tools Explained
Sentiment: Indicates if mentions are positive, negative, or neutral. This is not entirely scientific data, but it gives a nice overall view at how your company or search query is being talked about in social media.
Top Users: Reports who is talking about the subject the most.
Top Hash Tags: Hash tags are used in Twitter tweets to categorize what the tweet is about. This feature reports what, if any, popular hash tags are being used in association with your search query.
Post Rank: PostRank is a measure of social engagement (degree of interest and importance) using proprietary algorithms. PostRank.com describes their ranking system this way:
"PostRank is a scoring system developed by PostRank (formerly AideRSS) to rank any kind of online content, such as RSS feed items, blog posts, articles, or news stories. PostRank is based on social engagement, which refers to how interesting or relevant people have found an item or category to be. Examples of engagement include writing a blog post in response to someone else, bookmarking an article, leaving a comment on a blog, or clicking a link to read a news item."
Sources: Indicates where the blog sources are coming from (the search engines where SocialMention.com found information.).
Information Delivery Options
You can opt to receive information via an RSS feed, email, or CSV/Excel file (spreadsheet.)
Setting Up RSS Feed for Google Reader
Click on the "RSS" option. Cut and paste the new SocialMention.com URL that appears in your browser into Google Reader to start getting RSS feeds from SocialMention.com.
Searching for Twitter Tweets on SocialMention.com
Enter in your search query, then select "Microblogs" and hit "search." You will be returned with information about who is tweeting using the search terms you entered. Study these folks - some may be business owners you want to network with, or loyal customers you want to thank personally. And, if someone is tweeting negative thoughts about your business, you may be able to reach out to them and give them a better impression of your business.