What is Internet-based viral marketing?
Definition: The exploitation of Internet media and online social networks to promote brand awareness and recognition, or to meet other specific sales, marketing, or publicity objectives.
The term “viral” describes the way a message can become self-replicating as it is picked up and repeated across the Internet.
How Viral Marketing Works
Viral marketing harnesses the power of the Internet by identifying and delivering a marketing message to online communities and individuals that have a high Social Networking Potential (SNP) in hope that the message will be (replicated) passed along.
What Makes Something go Viral?
Anything that strikes a chord with enough people with high SNP to pass it along to others has the potential to go viral. Viral marketing increases the chances of a message going viral by purposely and strategically mass promoting a message.
Can Any Video go Viral
But the right marketing approach and use of modern technology to share your video globally can greatly increase the chances of your video being view – and shared.
The operative word in all successful viral campaigns is “shared.” The more people who share your video, the more likely it will go viral.
Remember, the word “viral” refers to self-replicating. If people are not sharing your video (replicating), it will never truly go viral.