According to Hansa-GCR in their first in a series of studies on the purchasing habits of consumers women decision makers in business are more environmentally-conscious than their male counterparts.
The Center for Women's Business Research (CWBR) released a brief called the "Environmental Consumerism Among Women Business Owners,” that reported the environmental friendliness of a product does have a moderate to major influence on the purchasing habits of 77% of women decision-makers in business.
While some business owners still believe that the idea of promoting their products and services as being environmentally-friendly has little impact on consumer’s buying habits, women clearly disagree.
Dr. Myra Hart, Chair, CWBR reports that women business owners rank “environmental friendliness” in the top three factors involved in making consumer purchasing decisions. “In fact, it ranks just below quality (98%) and price (85%) as an influence on purchasing decisions. Women business owners are more likely to cite environmental friendliness as a major or moderate influence (76%) than they are to point to advertising (57%), a company's social responsibility (55%), or coupons (33%),” said Hart.
These reports show that consideration for the environment does influence consumers making purchase for their businesses and for themselves. Marketing your product or service with an emphasis on “green” might just help you make more “green” of another kind for your own business. Plus, it’s good for the environment.
