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Marketing Your Business

Information and resources to help women market their businesses. Internet and networking tips, advertising advice, and ad campaign development.
How to Regain Customer Confidence After Bad PR
Tips on what to do if your business has experienced some major public relations (PR) set back due to product failure, a public scandal, or a history or poor customer service that finally caught up with you. Whatever the reason for bad PR, I firmly believe that the solution is always the same: Take, take, take.
Do-it-Yourself Marketing
WIB celebrates Entrepreneurs Do It Yourself Marketing Month but don’t wait for June to come around before you start developing your marketing plans.
Direct Marketing Basics
Direct marketing is a staple for businesses - especially for nonprofits. Direct marketing involves aggressive methods to reach customers by print, media, phone, Email, FAX, or even face-to-face. Virtually every adult has been a target of direct marketing in some form.
Green Marketing Influences Consumer Spending Habits
When it comes to “going green” women are doing their fair share when making purchases that are better for the environment. But they are also more likely to promote their own products and services as being environmentally friendly than are men.
Free Online Advertising and Marketing Psychology Study Course
The purpose of this free, online business course is to introduce basic principles in psychology and show how they relate to, and can be applied to advertising and marketing in the business environment. Learn how the Principle of Reciprocity, Pleasure Principle, and Scarcity Principle can help or harm your business.
What is the Difference Between Advertising and Marketing?
What is the difference between advertising and marketing?
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