Marketing Strategies and Tips

What is the difference between advertising and marketing?

The purpose of this free, online business course is to introduce basic principles in psychology and show how they relate to, and can be applied to advertising and marketing in the business environment. Learn how the Principle of Reciprocity, Pleasure Principle, and Scarcity Principle can help or harm your business.

Direct marketing is a staple for businesses - especially for nonprofits. Direct marketing involves aggressive methods to reach customers by print, media, phone, Email, FAX, or even face-to-face. Virtually every adult has been a target of direct marketing in some form.

WIB celebrates Entrepreneurs Do It Yourself Marketing Month but don’t wait for June to come around before you start developing your marketing plans.

Tips on what to do if your business has experienced some major public relations (PR) set back due to product failure, a public scandal, or a history or poor customer service that finally caught up with you. Whatever the reason for bad PR, I firmly believe that the solution is always the same: Take, take, take.

When it comes to “going green” women are doing their fair share when making purchases that are better for the environment. But they are also more likely to promote their own products and services as being environmentally friendly than are men.

There are many ways to market your business and no business owner should rely on just one form of marketing. Here are different ways to get the word out about your business.

Fresh marketing approaches can be rewarding if they are successful - but costly mistakes if they bomb. So be sure to include in your holiday marketing some of the old "tried and true" marketing tactics that remain timeless.

The perfect coupon is one that customers use. Coupons that do not translate into sales are worthless. Coupons are ideal for when you do not or cannot run store-wide sales because coupons serve as "mini sales" campaigns to promote a product, brand, or service.

Coupons can be a fun way for you to show off your creative side. But there are some important features that all coupons should contain whether they are for products or services.

Many business owners decorate for the holidays. A festive atmosphere can boost employee morale and can create a warm and inviting environment for clients. Here are tips for decorate your business safely and in good taste.

Hispanics comprise 15% of the US population and according to the 2010 Hispanic Marketing Trends Survey "In 2010, Hispanics will be the nation's fastest growing and largest minority (50 million people)."

Is hyperlocal here to stay? Buzz words do have a tenancy to come and go, but the concept of marketing to hyperlocal areas has been around since recorded history and is certainly here to stay. The only real change history has shown is in how we deliver our hyper-marketed messages to others.

Hyperlocal marketing may be a new buzz word but it is probably one of the oldest methods of marketing in existence. In the days before the Internet, television, radio - even before print, merchants had no choice by to rely on hyperlocal markets to survive. The only thing that has changed over time is the technology available to analyze and market to micro areas.

Hyperlocal marketing made the scene as a new Internet buzz word in 2009.  Is it just another fad?  In some ways, yes, and in others, no.  The popularity of social networks Mobile Aps that help businesses and consumers connect may fade in and out, but the marketing concept has been around a lot longer than the buzz word and is here to stay.

Here are five marketing blogs to help you better understand and utilize marketing tools to identify and serve your own hyperlocal market.

How to Create Product Demand: Before scrapping a product that is not selling, try artificially increasing demand for the product or service. Tips on how to apply "exclusive offers" and the Scarcity Principle to sell more products faster and better.

Marketing Tips: Putting a new spin on an old idea or product that is not selling well can help you increase sales. Tips for upselling, pairing products, creating product demand, and when you should and should not offer something as new and improved.

Mobile Device Marketing Strategies - Ever wonder how many people own or use an iPad? How much time iPad users spend online in social networks? Understanding the who's and how's of mobile device user can help you develop better marketing strategies to reach the most customers.