WIB: Many business owners hesitate to launch a website because of the high cost of having someone design, build, and maintain a website. Your company helps businesses build their own websites using WordPress. Aside from saving them thousands of dollars, how can businesses benefit from building their sites in WordPress? Is it really that easy?
Campbell: That's a great question. Many of the businesses I talk to fall into one of two categories:
They don't have a website, and don't know how much it should cost, or who to trust; or
They have website, but it's not really helping their business (it's a glorified online brochure.) Maybe they even paid thousands of dollars for a nice looking one. The also struggle with updating it. Many times, they have to pay someone every time they want to make a change.
I recommend to business owners that they try to strike a balance between that costly, high-design website, and a free website that doesn't really present a professional image. What they really need is a basic, professional website that is properly optimized for the search engines and built to bring them new business.
I think using a tool like WordPress helps them strike this balance. Since WordPress is free, and hosting is very inexpensive, a do-it-yourself small business owner can get going for very low cost. And with the thousands of themes and plugins available, they can quickly customize the look of the site, and extend its functionality without knowing how to program.
And someone who doesn't have the time to set it up themselves, can find someone to build them a very professional business website for about $1,000.
5 Key Benefits of Building Your Website in WordPress
Here are five key benefits of using WordPress for your website:
Themes allow you to change the design of your website quickly. There are thousands of themes available for WordPress.
Plugins allow you to extend the functionality of your WordPress site without knowing how to program. There are over 10,000 plugins available that help you add all kinds of functionality to your site, like social media sharing, SEO, photo slideshows, and much more.
They are easy to update. If you can create a Word document, you can publish a new article to your WordPress website. Once it is set up, you can update it any time you want, and that is important for engagement with your visitors and for the search engines.
Google loves WordPress sites. Because they are updated more frequently, and the content tends to be structured well, you can get a WordPress site ranking very quickly compared to a static website. Google has even gone on record as recommending WordPress for business sites (see YouTube video)
WordPress is supported by a thriving, engaged community. A recent study estimates that approximately 8% of the sites on the Internet are run by WordPress. There are thousands of designers, developers and enthusiasts out there to help if you get stuck. Help is just a Google or Bing search away.
You can also read Don's series on using WordPress small business websites to get even more tips for your business.
Don Campbell created Expand2Web to help small business owners build WordPress websites that rank in the top of local search results on Google, Yahoo and Bing. Now Expand2Web creates training and tools for consultants and do-it-yourself small business owners.