The following restrictions applies to all unsolicited emails from businesses, and in many cases, also applies to emails in response to voluntary requests for information or email subscriptions:
- Truthful Identification of an EMail Sender: You cannot mislead recipients in the “to” and “from” fields of an email. CAN-SPAM also prohibits tampering with routing information including changing or disguising email, domain, and ISP identification.
- Subject Lines Must Reflect Email Content: Businesses may not mislead recipients into reading emails by creating false leading lines that do not directly relate to the content of the email.
- You Must Disclose When an Email is a Solicitation: You must be very clear, using language the average reader can understand (not small, hard-to-read disclaimers or footnotes) that the email being sent is a solicitation.
- Your Business Address Must Given in the Email: If you send unsolicited business email, you must include the legal name of your company (what you are “Doing Business As”) and a physical mailing address. A return email address is not sufficient to comply with CAN-SPAM laws.
Part 1: The Basics of CAN-SPAM
Part 3: The CAN-SPAM Act “Opt Out” Requirements
