Free Tools From Google To Help You Assess Consumer Interests
Google offers many free tools to help you grow your business. Just click on the links below and drive right in, or, if you prefer to explore Google options and learn from videos, visit Google's Business Channel on YouTube.
Google Alerts
To help you stay on top of your industry, competition, or general news, Google Alerts is a powerful, free tool to cut down on your search time. When you set up Google Alerts you to enter specific keywords you want to receive updated information about. Google will then automatically email you "alerts," a list of new articles, blogs, and posts on the Internet about any subject or keywords chosen. You can chose how often you want to receive alerts, and can easily add, change, or delete keyword lists.
Google Alerts saves you time in two ways: Google hunts down information across the Internet for you and there are no accounts to log into. After you set up your alerts they are sent to you with links and snippets so you can choose at a glance what interests you most.Google Insights for Search
Google has a great (free) tool to help you follow and discover trends on what information people are searching for on the web. You can micro search for news, images, or products.
One of the most valuable features this tool offers is its ability to provide historical data to study long-term trends. Search for recent information or go as far back as 2004 for data. Fine tune your data search by category, and click to see trends and rising trends by location and keywords.
Google Search-Based Keyword Tool (For AdWords Users)
This tool allows you to enter keywords and see in graph format if and how people are searching your website. The tool can make recommendations on fine-tuning AdWords as well as how much to bid on keywords for advertising on GoogleAdWords. Note: To get the most out of this tool, you need to set up a Google AdWords account (free) if you do not already have one.
If you do not use AdWords, you can opt for Google's Site Analytics tools to get in-depth information on how people are using your website.
You can also use Google's Keyword Tool External to get even more valuable information about keywords people are using. This tool reports numbers and can be used to study keywords across the Internet or on a specific website. The suggested purpose of this tool is to get ideas for improving keyword use.
