Nike, A Victoriously Well Branded Company
The name "Nike" was taken from the Greek and means "goddess of victory." The logo represents the wing of the Greek Goddess. In the world of brands, Nike is definitely a victor.
Nikes uses a simple logo, a great slogan and a list of superstars including Michael Jordan, LeBron James, Andre Agassi, Shane Warne, Maria Sharapova, and Venus and Serena Williams to promote their sales.
The Nike "Swoosh" - a $35 Logo
The Nike "swoosh" logo was created in 1971 by Carolyn Davidson, a graphic design student at Portland State University. Davidson was asked for ideas by Phil Knight, the owner of Blue Ribbon Sports (BRS), a company she was freelancing for.
Davidson took the job and developed an earlier concept of the now famous swoosh logo charging only $2.00 per hour for work. She was paid approximately $35.00 for the logo. Years later, in 1983, in a show of appreciation, Knight gifted Davidson with a gold Swoosh ring and an envelope filled with Nike stock.
Introduced in the late 1980s, the "JUST DO IT" slogan became an instant success and remains a popular branded slogan some twenty plus years later.
There are many companies that sell quality athletic shoes and a major components behind Nike's success is not their products, but their successful branding strategies.
