If you do not have time to view all the lessons online right now, you can sign up to receive the Women in Business How to Write a Comprehensive Business Feasibility Study course by email for free. You will receive one newsletter with a complete course syllabus.
Purpose of the Feasibility Studies Course: To help business owners prepare and write a comprehensive feasibility study that will serve as a basis for creating a small business plan and marketing plan. This is a self-paced course with step-by-step instructions on how to research, write, and present a feasibility study for small or large businesses.
Skill Level Required to Complete This Course: This is a beginning level course, assuming the student has little or no knowledge of starting a business. It is also ideal for anyone who has never created a feasibility study, marketing plan, or business plan before, or who needs detailed instructions.
To complete this course you will need:
- Internet access to conduct research about your industry;
- Spreadsheet software to create financial information; and
- Word processing software to type the final document.
How to Prepare and a Write Small Business Feasibility Study Course Syllabus
Lesson 1 teaches you basic information about the nature and purpose of a feasibility study, how it differs from a marketing study, and why you should prepare a feasibility study before your business plan.
Lesson 2 gives step-by-step instructions on how to prepare the market components of feasibility studies, including a description of the industry, current market, anticipated future market potential (industry trends), competition, sales projections, potential customers and clients, and other revenue-generating resources.
Navigate Lesson #2:
- Part 1 - What is a Market Study & How to Describe Your Industry
- Part 2 - Market Analysis and Research; Identifying Your Business Competition
- Part 3 - Competition in the Industry & How to Calculate Sales Projections
- Part 4 - Identifying Potential Customers, Clients, and Contract Sources
Navigate Lesson #3:
- Part 1 - What is a Technical Feasibility Study & Calculating Materials Required
- Part 2 - Labor, Physical Location, Transportation & Technology Requirements
Lesson 4 instructs business entrepreneurs on how to prepare the financial component of feasibility studies. Estimate start-up capital, identify and list sources of capital, and estimate potential returns on investments.
Navigate Lesson #4:
- Part 1 - What is a Financial Feasibility Study & Start-Up Capital Requirements
- Part 2 - Investor Returns and Disbursements
Lesson 5 covers the important details of your business' organizational structure to help make your feasibility study and business plan more attractive to potential investors and clients.
An Organizational Feasibility study defines the legal and corporate structure of the business, and offers pertinent professional background information about the founders, partners, and other principals involved in the business.
This is an important part of the Feasibility Study writing process because you need to draw conclusions that you want your investors and potential customers to see. It is critical that your data and other information support your conclusions.