VerticalResponse.com has been providing online direct mail marketing services since 2001. Affordable, feature rich, user-friendly, and fully-customizable, WIB rates VerticalResponse as a great choice for email marketing.
About VerticalRepsonse Email Marketing Services
VerticalResponse is an online service provider for email marketing and list management. Their straight-forward, affordable pricing allows businesses with even the smallest of budgets to launch sophisticated direct email marketing campaigns quickly and easily.
There are no minimums to purchase and no contracts to sign.
VerticalResponse does not offer tiered service levels. I consider this a substantial plus because it allows users to access all of their features regardless of the pricing plan they choose.
VerticalResponse offers three convenient pricing plans for business owners:
- Monthly: Pay monthly based on your anticipated mailings (prices start at only $10.00 per month for sending up to 500 emails. $28.00 per month allows you to send up to 2,000 emails. Prices are broken down incrementally up to 40,000 emails for $240/month.)
- Credits: Purchase email credits for about $0.015 cents per email and use them as you need them. This makes VerticalResponse an ideal and budget-friendly option for companies that only send out occasional mailings rather than every month.
- Nonprofits: If your business is a 501(c)(3) nonprofit you are in luck. VerticalResponse offers nonprofits full access to all their email direct marketing features for free. Nonprofits can send up to 10,000 emails per month without incurring any charges.
Wide Range of Professional Email Marketing Services
VerticalResponse offers a generous array of services including SalesForce integration, import and export of (CVS) lists, list segmentation, free image hosting (uploading and manipulating images is a breeze), and fully-customizable emails.
Fully Customizable Features
- Choose from one of the many existing templates (which can also be fine tuned), match corporate colors, use your own logos, images, and much more.
- You can personalize messages so that emails are addressed to individuals rather than "Dear Customer."
- Customize greetings and subscribe and unsubscribe messages.
- VerticalResponse also offers customizable postcard services (for an additional fee). Create postcards with their tools and they will mail them for you from your mailing lists via the United States Postal Service.
Email Campaign Tracking and Reporting Features
Regardless of the type of account you open, VerticalResponse offers comprehensive reporting features. You can track email open and click rates, ROI reports, and even compare the success of campaigns.
Other reports include domain tracking, and compilation of subscribers that open email, click, or purchase to help you create even more targeted mailings.
Compatible with Google Analytics
If you use Google Analytics to track your website traffic you can activate Google Analytics for email campaigns from within your account. If you do not use Google Analytics (you should, it's great, it's free, it's powerful) you can create a free account through a link on VerticalResponses's website.Administrative Tools and Features
One of the reasons I like VerticalResponse so much is because the tools available allow users of all skill levels to create professional quality emails:
- Novice (non techies) can use the email wizard or a template to create emails and newsletters. The templates are beginner-level customizable.
- The HTML graphics canvas and "HTML Advanced" features allow more experienced users to generate high-end emails "free form" and play around with styles, looks, and presentation.
Bonus Perks
VerticalResponse is well-known for penalizing account holders that violate CAN SPAM act laws. If they catch a user abusing their servers they will not send out their emails. This protects other account holders because they have earned a solid reputation that allows even the largest of legitimate email campaigns to get through to their destination.Their automatic "Data Cleansing" helps identify emails with bad or duplicate email addresses and allows for "black listing" bounced or abusive email addresses. This reduces the risk of you paying for unsuccessful emails attempts.
