Advertising and Marketing Calculator Tools
- Advertising Budget Calculator: This calculator uses a percentages of sales method to calculate advertising budgets.
- Persuasion Pro Advertising Calculator: This calculator lets you use historical sales data, or projected gross sales to help you determine an advertising budget.
- Media Planning: Use this free, online software tool to help plan local media buys, through the American Marketing Association.
- Conversion Rate Calculator: Calculate your website’s conversion rate for online sales. Enter the number of visitors to your website and total sales orders to estimate projected revenues from increases in your conversion rate.
- Email Return on Investment (ROI) Calculator: Test different scenarios to determine potential ROI on your email advertising campaigns.
- Pay-Per-Click ROI Calculator: This calculator is a tool to help you determine ROI on pay-per-click advertising campaigns.
- ROI Calculator: Using the American Marketing Association’s ROI tool, you can calculate ROI for direct mail and email ad campaigns.
Financial Management Calculators
- Starting Costs Calculator: This calculator can help you determine how much start-up cash you need for your business.
- Investment Offering Calculator: This tool will calculate what an investor gets, and what a company gives up in an investment deal.
- Break Even Calculator: A basic financial standard for any business is the break-even analysis(the amount of money you need to bring into the business to cover your expenses). This calculator analyzes your per-unit costs, revenues, and your monthly overhead to determine your per-unit and dollar amount break-even points.
- Cash Flow Calculator: This cash calculator shows you how sales, credit and collections, payables and receivables, carrying inventory, and rapid growth can absorb your small business' money.
- Business Valuation Calculator: Find out what your business might be worth. Enter your predicted cash flow information for the next four years, your cost of capital, and your growth rate to determine your business’ Net Present Value (NPV).
- Discounted Cash Flow: Use this calculator to analyze how much your cash assets are worth today, and could be in the future.
- Meeting Miser: This tool is designed to help you determine whether meetings are cost-effective to your business. Input information about meeting attendees and calculate how much money business meetings are costing you.

