The Art of Business Introductions
Business etiquette rules for introducing people in a business setting are not much different from the accepted customs of personal introductions in a social setting. Unfortunately, the rules of introduction are not so straightforward and simple as one might think, and who you introduce first does matter.For example, in most social settings in the U.S. (and in fact, world-wife) it is still considered customary and preferred for women to be introduced to men (instead of men being introduced to women). But as women achieve more equality this rule is changing, particularly in the U.S. business world.
An Outdated Business Rule – Only Introduce Men to Women
Situations Where Social and Business Introduction Rules Are the Same
In both business and social situations, you should always introduce:
- Younger people to older people;
- Junior ranking professionals to senior ranking professionals;
- Business contacts and staff to clients;
- Personal acquaintances and family members to business professionals when attending a business function; and
- Guests to their hosts.
In other words, as a show of respect introduce those of a lower status to those of a higher status whether it that means a social or professional status. As antiquated and unfair as this may sound, this protocol for introducing people is still considered socially acceptable (and often expected) in the U.S. and many other countries.
Differences Based on Discriminatory Practices are not Status Indicators
It is important to note that under no circumstances should you use introduction rules to socially define people of another race, color, religion, or sexual preference as a someone of a lower status. To do so would be purely inappropriate and discriminatory.
The purpose of "designed" introductions is to show respect for presumed social order based on position or accomplishment, and not to demean or "classify" other people as being inferior.

