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Lahle Wolfe

Tesco Fiasco: Horsemeat Scandal And Twitter Fail

By January 19, 2013

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Tesco, Britain's largest chain grocer was recently busted for selling tainted beef. The beef was not contaminated with the usual concerns such as mad cow or dangerous bacteria, it was contaminated with horse meat.  In the UK it horse meat is not a delicacy or even diet staple as it is in some countries, equine on the menu is widely considered taboo.  The company responded with a two page, published apology.  Tesco also tweeted apologies.  But in a major fail, they created more enemies when a member of their customer care team sent on a simple, tweet:

"It's sleepy time so we're off to hit the hay! See you at 8am for more."

After a storm of unhappy reply Tweets and a few more apologies and explanations (the Tweet was supposedly already setup in an auto Tweet queue before the horse meat scandal broke) from Tesco, Twitter user LouLouK tweeted: "You know you can delete scheduled tweets yes?"

To which Tesco Customer Care replied, "Yes, lesson learned. #SadFace"

Here are things you should not Tweet, and three steps to take if you mis-Tweet something:   I Cannot Believe You Just Tweeted That

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