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Lahle Wolfe

Company Making It Big Selling "Booze" By The Drop

By November 14, 2012

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I always tell people to think outside the box when it comes to business.  You have to know when to play by the rules, but you also have to know when to be creative.

BevShots is a great example of a company that used its creative side to come up with a new way to sell booze -- by the drop.

The company offers beautiful artwork made from dried drops of alcohol.   Bevshots has produced a series of photographs of alcohol under the microscope at the Florida State University's chemistry labs. This is Dry Martini at 1000x magnification.

Photo of Dried Droplet of Dry Martini by Bevshots

 

The process consists of letting a droplet of liquor dry out completely on a slide in an airtight container, and then photographing the result with a 35mm camera. The entire process can take up to three months and as many as 200 attempts to properly capture the drink's constituent parts.

Cocktails can have fruit and soft drinks in them which contain citric acids and complex sugars which dry out well and look great photographed. The incredible shapes and colours of the boozy artwork are highlighted by shining natural light on top and through the bottom of the slide. Just like images of snowflakes, each drink is different.

See the full gallery here: http://bit.ly/TJTUPz

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