Tips for Creating Coupon Campaigns

The perfect coupon is one that customers use. Coupons that do not translate into sales are worthless. Coupons are ideal for when you do not or cannot run store-wide sales because coupons serve as "mini sales" campaigns to promote a product, brand, or service.

Practical Uses For Coupons

Coupons:

• Are great to boost sales on slow-moving items;
• Work well to reduce or eliminate stock volume on particular items;
• Can be used introduce new items and services to customers to get them "hooked" for future full-price sales;
• Develop customer loyalty and attract repeat and new business;
• Are an inexpensive way to advertise your business.

Tips for Creating Coupon Campaigns can help you get started.