Unsolicited Email Marketing Campaign Tips and Mistakes

I run a national-level nonprofit. Donations are our lifeline and donor list development is an essential staple for all nonprofits. But let’s be honest, don’t you hate it when someone calls you unsolicited asking for a donation during the dinner hour? Or when your in-box fills up with so much spam you waste valuable work time sorting through it all? Most people do.

I want to be clear: all forms of direct marketing do involve communicating in unsolicited ways. But sending "spam" emails will not help your business grow. I repeat: becoming a spam Internet marketer will not help your business grow, and worse, it could really hurt your reputation.

If you do plan unsolicited email marketing campaigns be sure to read Unsolicited Email Marketing Tips and Mistakes first. Learn why large mailing lists are a bad idea, the importance of complying with the CAN-SPAM Act of 2003, and pitfalls of mass-scale unsolicited email marketing campaigns.