The New Generation of Eco-Friendly Business Women discusses how the longer a woman has been in business, the less likely she is to be concerned with making business purchases and choices that are environmentally-friendly. Specifically:
- 85% of women business owners who started or acquired their firms after 2003 say that environmental friendliness has either a moderate to major impact on their purchasing decisions; but
- Only 64% of women in business for twenty years or more indicate the same impact.
How green is your business? Take our green survey in WIB’s forums, and share your tips for other business women to help them go green, too!
Angela Kim, successful business woman and founder and president of Om Aroma & Co., sells luxury organic spa and skincare products. She promotes her environmentally-friendly line of products as, "Sexy Green Has Arrived" are a hit with spas and celebrities nationwide. Read Her Profile
Green Marketing Influences Consumer Spending Habits: When it comes to “going green” women are doing their fair share when making purchases that are better for the environment. But they are also more likely to promote their own products and services as being environmentally friendly than are men.
Marketing to the Health Industry and Fitness Buffs - Find a Niche : What about the “green” gym buffs? Eco-friendly mats are on the upswing. How about eco-friendly gym bags to go with? And let's not forget to cater to the moms who drop their kids in the gym's nursery - what products can you create for the kids or the moms so both can have a more enjoyable gym stay?